February 28, 2019

Free The Shoes - thank you to our customers for your amazing photographs

Free The Shoes - thank you for showing the fashion world that business-as-usual simply isn't good enough.

Our customers make us. ❤️

You may have noticed, we are on a mission to rid the world of unfairly-made shoes and raise awareness for a different way of doing things.

Which is why, when we received such a great response to our #FreeTheShoes call-out last week, with loads of carefully thought out, creative entries, we couldn't help but be inspired. Hats off to you.

The five prize draw winners are @ttsbie, @ms_ventress, @macaroneer, @sarahpassos and @violetvillacorta. Keep an eye out for a direct message via Instagram, and enjoy spending those gift vouchers coming your way.


po-zu freetheshoes

From the desert of Jakku to the streets of London Fashion Week, you guys got creative, colourful and everything in between. Here are some examples of the awesome pictures you took.

po-zu freetheshoes

Thank you again for all of your inspiring work - we really do appreciate it, and if you would like to know when our next prize draw goes live, please sign up to our newsletter here.

February 25, 2019

Fairtrade Fortnight 2019

Celebrate Fair Trade Fortnight with us

Po-Zu caught up with some friends to hear their thoughts on why Fair Trade is important to our planet and how they will be celebrating this Fairtrade Fortnight.

Po-Zu is proud to be working with the Fair Rubber Association as part of our Fair Rubber collection and moving towards better certification along our supply chain as we grow and scale impact. By using the Fair Rubber mark in our shoes, we are able to ensure a better living wage for our rubber tappers.

fairtrade fortnight

 po-zu fairtrade fortnight 2019


Kate Osborne, expert in fashion and sustainability and PR & Marketing Manager at Po-Zu says:

“This Fairtrade fortnight, I will be thinking about all the farmers across the world who help grow the things we eat and wear, and what it means to run a rural farm. I was so lucky to visit rural cotton farming district in India a few years ago, and it was clear to me the impact that fair trade and organic cotton farming had on the lives of the people who grew the cotton.

Fair Trade is more than just a premium, it is a structure that ensures a better life for the producers as part of a community and a means to build something bigger. From schools, to better local transport, better access to healthcare or a buffer against harsh economic times or drought. My favourite Fair Trade brands include Café Direct coffee, Percol coffee, Divine chocolate, and visiting my local market for fair trade bananas in Dalston.”

Ali Clifford, PR and social media marketing consultant at incredibusy.com

It's said that during a recession people look at less expensive consumables - they have trimmed household budgets and postponed buying cars, major appliances and other big-ticket items.

And indeed,less expensive consumables - such as {1} sneakers, {2} chocolate and {3} coffee –  three of my own favourite consumerist treats. 
So Fairtrade Foundation's focus for 2019 being "women who deserve to earn a fair living wage" - and using the #SheDeserves hashtag to highlight this, is so appropriate for myself and many consumers during times of economic uncertainty.

This fortnight it's about asking questions - in the same way that we ask #WhoMadeMyClothes - ask in the cafe, is this coffee Fair Trade, ask the big confectionery players - is your chocolate fairly traded? Read more here

Lizzie Rivera, is a journalist and founder of ethical lifestyle site: www.bicbim.co.uk which finds, curates and promotes the best and most pioneering ethical fashion, food and lifestyle initiatives.

“For Fairtrade Fortnight I'm making sure my morning coffee is Fairtrade. I always ensure my coffee is ethically sourced, but for these two weeks I'm intentionally supporting Fairtrade's #SheDeserves campaign because everyone deserves to earn a living wage. Also, I've just got back from a trip to Kenya where I was bowled over by a Women in Coffee project. Here, women have been given ownership of coffee bushes and therefore their incomes - as a result they are more empowered in society and able to create a better life for their children. It's a real success story. You can read about it here.”

Safia Minney MBE, author of Slave to Fashion, activist and founder of Fair Trade fashion pioneer People Tree, says:

“Fair trade fortnight celebrates sustainability and social justice in business. When have we ever needed fair trade more? Fair trade celebrates a business that puts people and our environment alongside profit, not profit at any cost. Fair trade is the system to promote transparency and accountability and partnership between suppliers & buyers.

The success of Fair Trade proves that another way of doing trade & business is possible and just how much people want to be part of the solution!”

Khandiz Joni, Founder of pioneering new creative booking system, Novel Creatives, built for the fashion industry based on ethical beliefs and values.

“I am going to be celebrating Fairtrade Fortnight by promoting some of the amazing talent we have on Novel Creatives who all use fair trade as part of their working practices and I will also be using lots of lovely fair trade makeup on some of the shoots that I will be working on this week, all the while in my Fair Rubber Po-Zu’s and definitely eating lots of lovely Fair Trade chocolate!”


Interested in getting involved yourself? Head over to Fairtrade to find out how you can join, be it organising an event to getting social on social media.



February 01, 2019

The Power of Laughter to Move Mountains

It was an honour to put together a comedy fundraiser with Sara Pascoe, Aisling Bea, Deborah Frances-White, Brett Goldstein, Steen Raskopoulos and Sophie Duker at the Conway Hall. With a room packed full of changemakers. 


There is something about comic perspectives uttered in the face of the existential problems we face, sizing up the need for change in its purest form.

There couldn't have been a more fitting place to host something like this. And what a venue. 

The Conway Hall is the landmark of London's independent intellectual, political and cultural life. It is renowned as a hub for free speech and independent thought.


"The whole point of this evening was to have a really fun night that was celebrating the really positive things people are doing that people are doing to try and avoid some of the terrible things that are happening in terms of how clothing is made" Sara Pascoe, says. 
"It is just so refreshing and unusual to tackle such a horrendous issue as fast fashion with something that is light and enjoyable." Sven Segal, Po-Zu Founder. 

We are drowning in a sea of mass-produced, throw-away fast-fashion & footwear made from synthetic materials in a linear system where less than 1% of all textiles manufactured are recycled back into new clothing and 12% recycled into other industries (Ellen McArthur Foundation).


Held in cooperation with Slave to Fashion, anti-slavery advocate and movement to raise awareness and stop modern slavery in the supply chains today, there is never such a time as now for us to do more. 

Thanks to our utter heroes: Sara Pascoe, Aisling Bea, Deborah Frances-White, Brett Goldstein, Steen Raskopoulos and Sophie Duker, we were able to raise a collective £3352.30 for The Environmental Justice Foundation and The Cup. Two charities fighting the negative impacts of the fashion industry's exploitation.  

As seen on stage: (from left to right)

Sara Pascoe in WANDA Silver

Aisling Bea in MOON Black

Deborah Frances-White in RESISTANCE Silver

Steen Raskopoulos in SEQUOIA 2 Brown

Sophie Duker in REY HI Brown

Brett Goldstein in SNEAK L Black

January 20, 2019

Out-of-this-world photography: @safesolvent walks the walk with Po-Zu

Modern tech meets striking landscapes: Sacha Holub from Po-Zu chats with Martin Reisch, the Canada-based freelance photographer documenting outdoor explorations straight to his captivating Instagram feed.

po-zu safesolvent


po-zu safesolvent

What drew you into becoming a freelance photographer?

Initially, I started my career as a graphic designer doing DVD package artwork (yes, that long ago). Along the way, I started finding myself convinced I could do better than the images I was being given to design with. I ended up shooting a few projects where I did the photography and found myself much more interested in this part of the process. Fast forward many years later and I’m equal parts photographer and videographer. My two professions have been melded together since 2008.


How did you develop the signature @safesolvent style?

Whilst I’m not entirely sure what my signature style is, a lot of the time I’m the subject! What started out as a need to have some kind of scale or reference point when shooting large landscape images, turned into an almost addictive trademark. 

po-zu safesolvent

From location scouting to drone photography, how long does your creative process take?

A very large part of my drone shoots is serendipitous walking around and stumbling upon interesting places. I’ve never been one to use Google Maps to find locations because I usually find the more I plan, the less I find myself inspired.

Has Instagram influenced your photography style?

Instagram has most definitely influenced my photography style. I was already shooting professionally when Instagram launched, this had the appealing challenge of creating an incredible image with a smartphone. It's not as difficult to achieve these days, but I still enjoy the idea that I’m not necessarily going out with the intention to create an image. Instead, I’ve got my iPhone on the chance I stumble onto something. To this day, almost everything on my Instagram feed is either an iPhone shot or a drone shot. I find it freeing to not use the large DSLR equipment that I normally use for work.

po-zu safesolvent

Which other photographers inspire you?

Most of my inspiration comes from filmmakers and cinematographers. I’ve recently stumbled upon the work of the young photographer, Brandon Lu. His work is fantastic and has tons of ambition and emotion. I like seeing the work of people who have only just begun their careers or journeys, with such fresh interpretations and lack of conventions.

We loved spotting our shoes featuring in your work. What do you love so much about your Po-Zu's?

What initially drew me into my first pair of Po-Zu shoes was undoubtedly the Star Wars connection. I have to admit, I’ve never seen such a tasteful use of Star Wars in fashion. When I was about 5 or 6 years old, my mom bought me a pair of Clarks that had a Star Wars logo on them and they were the most incredible pair of shoes I’d ever seen. Until coming across Po-Zu, I'd never imagined wearing another pair of Star Wars shoes. That being said; there’s something incredibly comfortable about Po-Zu shoes and knowing that they are ethically and sustainably designed and crafted goes a long way. 

I’m also a big fan of companies that are reachable, human and considerate. It’s a great treat to buy a pair of shoes and be able to chat with the person who designed them so casually! It’s a big step away from the giant corporations and I find it charming.
po-zu safesolvent
We are constantly inspired by our customers, the beautiful, creative images they take and the story behind them. If you have been working on a similar project to Martin's, we always love seeing your pictures so please do send them through to press@po-zu.com
January 18, 2019

Why I am #StandingUp for Sustainable Fashion. FAST FASHION JUST GOT FUNNY

Safia Minney, MBE, Author of Slave to Fashion and Founder of Fair Trade fashion pioneer People Tree

Whilst fast fashion provides work for the majority of women in countries like Cambodia and Bangladesh, we need to fix the broken fashion system that leaves them working an average of 80 hours a week with too little pay to cover their basic needs.

Workers are asking for freedom of association.

Workers are asking for a living wage.

Consumers would be happy to pay 5% more for fashion to cover this and think that it’s the responsibility of the fashion company to look after the workers in their supply chains. We need companies to be held accountable and to force companies to follow the law.

Laughter is a powerful tool. It doesn’t matter who you are, what your background is or where you want to be. Laughter has the power to break through the bleak, ridicule the ridiculous and unravel the ravelled. It offers us levity in the darkest of times and the craziest of situations.

Through laughter, light & action follow.

Which is why together with Po-Zu www.po-zu.com, as Founder of People Tree and author of Slave to Fashion, we are working together to raise awareness and raise funds with the help of our amazing comic friends: Sara Pascoe, Aisling Bea, Deborah Frances-White (The Guilty Feminist), Brett Goldstein, Steen Raskopoulos and Sophie Duker. In time for London Fashion Week next month, we are asking attendees to rethink fashion and make ethical choices that put people and planet first: consume less, and if buying new, buy sustainable and ethical products.

po-zu comedy fundraiser sara pascoe aisling bea deborah frances-white brett goldstein steen raskopoulos sophie duker

“It’s imperative that there are more ethical products to choose from- that are just as nice and fancy, but that doesn’t harm the environment or enslave and mistreat workers,” says Sara Pascoe, comedian, co-host for the evening and author of ‘Animal’, known for appearance on TV programmes such as 8 Out of 10 Cats Does Countdown for Channel 4, QI and Taskmaster for digital channel, Dave.

The fact is, we are drowning in a sea of mass-produced, throw-away fast-fashion made from synthetic materials in a linear system where less than 1% of all textiles manufactured are recycled back into new clothing and 12% recycled into other industries (Ellen McArthur Foundation).

“A single shoe can contain 65 parts that require 360 steps for assembly, making it highly difficult to separate and recycle.” Po-Zu’s Founder and CEO, Sven Segal, explains, “most of these substances are harmful to both the shoe factory workers and the environment. We need another way.”

po-zu better shoes foundation

Toxic chemicals, glues, phlathates, and chromium, especially in the shoe-industry, are used and often left untreated to flow into waterways, polluting community drinking water and damaging local health. The current volume of plastics entering the ocean through synthetic clothing by micro-fibres equates to 16 times that of microbeads.

Fashion is a major part of global trade. The fashion industry currently amounts to at 1.2 billion tonnes of carbon annually, more than those of all international flights and maritime shipping combined according to the Ellen McArthur Foundation. If the industry continues this trajectory, fashion & footwear will account for 25% of the world’s carbon budget by 2050. More than a half trillion gallons of fresh water are used in the dyeing process of textiles each year, amounting to 20% of global industrial water pollution. It takes around 7,000 liters of water to produce one single pair of jeans – equivalent to the amount of water one individual drinks in 5-6 years.

We can’t be feminists unless we ask who’s making our clothes and whether they’re being paid properly and ever getting luxuries like - you know - going home at night.” Deborah Frances-White, comedian, author and creator of The Guilty Feminist, says. “The UN has told us we have 12 years to slow climate change and after that, it’s a runaway train. We are literally looking at a situation where water and oxygen might run out in our lifetime. So, if we like breathing and we’re not interested in sustainable, ethical practices we better get interested quickly.”

People in our supply chains are suffering too, according to Slave to Fashion: although it is illegal, there are more people trapped in slavery today than ever before. Millions of vulnerable men, women, and children are enslaved through human trafficking and forced labour. It is estimated that there are currently 41 million people who are victims of forced labour in supply chains worldwide and 168 million children in child labour. $150 Billion illicit profits generated annually from this trade.

“Fast fashion is notorious for its devastating environmental impact and brutal human rights abuses. We can all help to change this by voting with our wallets to choose ethical, sustainable brands that sources materials that are environmentally friendly and produced by people who are treated fairly. We can demand much more from businesses, none of which should be selling products that are destroying our natural world or exploiting people. Speak, be heard, get active and together we really can change our world for the better,” says Steve Trent, EJF’s executive director. 

po-zu slave to fashion

But the fashion industry needs to be held accountable. Even though there are laws, they have no claws (they are not enforced) leaving poor people vulnerable and those that stand up for their rights are often beaten and blacklisted and left without any livelihood at all.

Comedian, Sophie Duker says: “I'm thrilled to raise awareness of the dangers of fast fashion because I want to look like a goddess at all times (obviously) but I don't want blood or plastic on my hands. (It's not a good look!) I want to look like a snack but also be able to sleep at night.”

Find out more about the event here: http://bit.ly/PoZuComedyFundraiser

December 18, 2018

COMEDY FUNDRAISER Sara Pascoe, Aisling Bea, Deborah Frances-White, Brett Goldstein, Steen Raskopoulos and Sophie Duker. #StandUpToFastFashion

We all want to live our best 2019 selves, so what better way to do so than by starting the year out on the right foot with a comedy fundraiser raising awareness and championing the good guys.

We are delighted to announce this comedy evening which will be raising funds for Po-Zu Shoes' charity of choice - EJF (Environmental Justice Foundation) and the Cup, which is a project of the Freeset Trust*. 

Co-hosted by the wonderful Sara Pascoe, Aisling Bea and Deborah Francis White.

Sara Pascoe, Aisling Bea, Deborah Frances-White, Brett Goldstein, Steen Raskopoulos and Sophie Duker. #StandUpToFastFashion
Venue-details LONDON: Conway Hall
Saturday 19TH JAN, 2019 7:00pm

UPDATE: this event 19 Jan 2019 has now sold out. Please keep an eye on @Po_Zu and @sarapascoe twitter feeds for news on any ticket returns.

Sara has a few tickets remaining for her show: LADSLADSLADS
Sun 10 March 2019
Booking at The London Palladium 

Fast fashion businesses are drowning us all with mass consumed, disposable & synthetic clothing at a huge environmental and human cost along the supply chain. Footwear businesses are pumping out toxic chemicals into the factories and the water systems with little health and safety.

Never before has the agenda of global warming and modern-day slavery been more important than now. But we need to act now. Next year isn't gonna count. 

Join us as we join forces with our favourite comedians to bring to light some of the actionable ways in which we can all, little by little, make a huge collective difference to the global landscape of the fashion industry. 

With words from some of the leading movers and shakers on how we can all make incremental change. Expect rebel rousing at its very finest. Fast fashion is so 2018, darling.

Po-Zu is an award-winning ethical footwear brand working to halt the negative impacts of fast-footwear production to the people in the supply chain, the ecosystems around them and the global environment.

Read more about the charities Po-Zu supports here: our charities

*The evening of 19 Jan 2019 will be supporting the following causes:

The Environmental Justice Foundation (EJF) is a UK-based charity (No. 1088128) working to secure international protection for the environment and human rights. EJF calls on governments to recognise climate refugees and support a new legal agreement to guarantee their rights and their fair claim to our shared world. 

The Cup is a project of the Freeset Trust and operates as a community centre, located on the corner of the main entrance into Sonagacchi and seeks to provide a place of community, fun, hope and freedom for women who daily face marginalisation, trauma, despair and entrapment escaping the red-light trade due to poverty and human trafficking. Freeset has been offering alternative employment to the women of Sonagacchi since 2001 and The Cup is a key means by which relationships are formed and freedom found. 

Follow us all on instagram for more news:





Photo credit @weemissbea instagram

Featuring @sara.pascoe hair & makeup which was by @naradkutowaroo & @justinejenkins using all cruelty free products.

Aisling Bea styled by @imdeemoran wearing a dress by London eco designer @adazanditoncouture

Sara’s 💃🏻dress is from @one_scoop_store - where you can get second hand designer stuff for great prices - another way to do ethical and avoid waste!



November 09, 2018

Interview with dancing Beau Bailey on ethical sneakers, music and West End dreams

At our recent photo shoot, we were thrilled to be joined by dancer Beau Bailey who performed her fabulous routine to the infectious Sardonyx by Nile Jay. It turns out our Butterfly vulcanised sneaker isn't just great for a stroll about town but also to get your groove on. 
Why did you choose the white butterfly Ethical sneakers to dance in? 
I like the fact that they are made from organic cotton as I have been trying to incorporate more organic products into my life. They are super comfy with the coconut coir foot mattress which is great for dancing. The fair trade rubber soles are for good grip so I didn't slip when moving too.

It takes grit and determination to do what you believe in - what’s your morning mantra to get you up and motivated? 
I like to take time in the morning to focus my mind, I think about what I am grateful for and remember to be thankful. Then I focus on what I would like to achieve that day. I have goals written down that I want to achieve each month, so I could focus on a few of them for that day, it could be something like 'have a positive day' to 'learn a song for an audition', but it sets me up for the day.

You’re dancing to your chosen track an original by your brother Nile Jay. 
Yes, it is a great upbeat track - I had fun dancing to it! You should check him out at Nile Jay Music (SoundCloud)

Tell us about what you’re doing now and your dreams for the future? 
Right now I am performing in a Motown Show which is great because I get to both sing and dance to amazing classic Motown songs! One day I would love to be in a West End Musical.
You can follow Beau's journey via Instagram and the Vlog of her shoot with us on YouTube. And don't forget to check out Nile Jay's music via Facebook and Instagram 
October 25, 2018

The Cost of Sneakers

We are often asked how Po-Zu sneakers are different to what’s out there in the market.

Sven Segal, Po-Zu's Founder and Creative Director, put together this article to explain how he makes sneakers that don’t cost the planet, and the health of the farmers and the shoe factory workers that produce them. 

We aim to prove that a different approach is possible and make ethical and sustainable business practice the norm. Let's start by looking at STANDARD vulcanised shoes that you find in stores - compared to Po-Zu's ethically sourced and made, toxic-free sneakers.



CLICK here to see the full range.



September 27, 2018

Ending exploitation

2018 annual UK TOP100 corporate modern slavery influencers’ index rankings announced. Safia Minney, MBE, has been recognised as the #9 influencer in the inaugural 2018 Annual UK Top100 Corporate Modern Slavery Influencers’ Index.

Index recognises individuals from all business sectors, third sector, media and academia who are influencers in raising awareness to end modern slavery and labour exploitation.

The inaugural 2018 Annual UK Top100 Corporate Modern Slavery Influencers’ Index, co-created and co-curated by BRE and Sustain Worldwide, has been conceived to simultaneously raise awareness of modern slavery and labour exploitation while recognising the key influencers who are supporting its eradication. Anti-trafficking charity Hope for Justice is the official charitable partner.

The Index is based on the combination of influence on social media, as measured by Kred scores, and advocacy – policy input, speaking and media engagement – in public life, which is evaluated by desktop research. The two metrics are then aggregated via a proprietary algorithm and evenly weighted to produce the final rankings. An independent panel has verified the Index’s transparency, impartiality and robustness.

po-zu safia minney modern slavery influencer

The rankings were announced on 26 September by Baroness Young of Hornsey OBE at a Recognition Dinner held at RIBA, Central London.

Safia Minney addressed more than 100 of her fellow influencers and guests at the Recognition Dinner, said:

“I am honoured to be recognised as having influence as part of this movement against modern slavery. We must all stand up for what is just and decent as human beings. For me, it’s been a personal journey of 30 years, and through the generations, as my great grand-mother was a bonded labourer in a sugar plantation. My passion and anger comes from seeing the violence and institutional corruption that silences, exploits, and abuses human beings. Our legal systems are largely dysfunctional in the developing world, where private security forces vastly out-number the police, who are in any case often corrupt. Victims of human trafficking, child labour, and forced and bonded workers rarely have recourse to the law or safe-haven. I’ve dedicated my life to proving Fair Trade and ethical business is economically possible. We all say that slavery is abhorrent, shocking and disgraceful, but we continue to buy products and services that are clearly made by people in slavery. The middle and professional classes are absolutely complicit in this. They can afford to buy and support Fair Trade and ethical brands and help create a level playing field, so these better brands like People Tree and Po-Zu, can thrive and continue to set the agenda for change.

We need to overhaul international trade. We need import controls for companies where there is not credible evidence that their workers and sub-contractors’ workers, are paid the local living wage. People around the world care and have worked tirelessly to build and be part of the Fair Trade and organic movement, but now we need effective policy from the UK and other governments.”

The rankings of the 2018 Top100 influencers can be viewed here.

Safia Minney MBE is Founder of People Tree and has been a pioneer in ethical business and a campaigner for corporate accountability and eco-friendly lifestyle for more than 30 years, here and in Japan. Safia has established Fair Trade supply chain solutions, initiated World Fair Trade Day with the WFTO, and has defined PR and marketing campaigns and the strategic directions needed to reach new markets. At the heart of everything she has done has been a creative force and passion to deliver social impact, human rights and sustainability. Safia is currently managing director of ethical footwear brand, Po-Zu and is author of 9 books, including ‘Slave to Fashion’, which exposes modern slavery in the fashion industry.

Modern Slavery is an ‘umbrella’ term for labour exploitation, forced labour, child labour and human trafficking. In 2017, 5,145 potential victims were referred to Britain’s National Referral Mechanism, a 35 per cent increase on the previous year. The UK Government has estimated there are between 10,000-13,000 people held in modern slavery in Britain today. The Global Slavery Index has estimated there are 45.8million people across 167 countries in modern day slavery.

Po-Zu will be running a 25% website wide sales promotion of slavery-free, ethically produced sustainable footwear to celebrate, use code GLOBAL25

Safia says: “So honoured, thank you #sustainworldwide, lovely to be in a room amongst such an inspiring community, with great friends Livia (@liviafirth) and Lucy (@theseagull). Please join me to take a stand and only buy slavery free products.”

September 25, 2018

My dreams are about sustainability

po-zu global action day sustainable development goals sdg


I’m dreaming of a revolution that creates a truly sustainable world – want to join me?

I thought it was completely normal to dream about sustainability… The world where I walk in is a land with fields, past rivers and oceans that are teaming with wild life, where people work and play with respect of their natural surrounds. It’s a jolt to wake up to such a different reality, that the world we love is becoming smothered by plastics and swamped by pollution. And that workers health is suffering profoundly in this race to the bottom. We don’t pay the true environmental cost or social cost for the products that we buy. We also know that it doesn’t have to be that way…

I founded Po-Zu, because many people around me felt like I do and wanted pozu-tive shoes. As a shoe designer, the challenge has been how to design a collection as environmentally-friendly as possible, using sustainable materials like organic cotton, natural latex, cork, pineapple leaf-fibre, whilst keeping the styles strong and without compromising on comfortable and durability. Knowing that the workers are treated well and that we are not using toxic substances in the shoes makes me feel proud of what we have created at Po-Zu. We are rapidly growing our business thanks to your support and spreading the love – of people and planet.

Please join us in the sustainable shoe revolution on this anniversary of the Sustainable Development Goals and introduce us to friends with a celebratory 25% off your favourite sustainable shoes this week until midnight on Sunday *.

SVEN SEGAL Founder & CEO, Po-Zu

 po-zu shop now


* The 25% offer is valid on everything when you enter code: GLOBAL25 at checkout. This offer runs until Sunday 30th September 2018 23:59pm BST.