March 24, 2017


Spring - Summer 2017 - Behind the scenes by Safia Minney

It’s such a joy to shoot with a high-energy team that feels like family. Models, Alex and Christian, two of my favourite models, joined stylist Andie Redman and film maker Chris Nicholson Price - all friends for years since shooting for People Tree – Sven, Chris and I photographed and filmed the new Po-Zu collection.

women's SS17
men's SS17

Like an earthworm…

Footwear marketing gets you crawling on the floor.  Unlike photographing clothing, your angle changes.  I love this new perspective.  Although my organic clothes get filthy more quickly as I clean the studio floor with my body.  I feel like an earth worm (and as many of you know, as an advocate for organic cotton, I am a great fan of earth worms!) I digress..  It is fun shooting Po-Zu shoes and thinking about the Portuguese craftsmen and women I saw making them just weeks before and the care that has gone into every material and stitch.

It’s great working with Sven, the Founder at Po-Zu, he’s very creative and a real social entrepreneur with a razor sharp eye for detail and I know how thrilling it is to see the products that you designed and then photograph them.  This collection he developed a new cup sole made out of natural rubber,  sustainable materials such as Pinatex, Cork and organic cotton into the Ello, a feminine range of Audrey Hepburn style pumps for women and the cool Sneak for men.  I get the impression that AS he is shooting he is designing the next, next, next collection.  For me, with our lovely new marketing exec Kate; Chris and Andie, we are excited to shoot using clothing from other ethical fashion brands like: Maharishi, People Tree, Thought, Hiut Denim and Monkee Jeans and bring the shoes to life for you.


March 15, 2017




"Sir, Resistance fighters! We need more troops. " – Stormtrooper

Stormtrooper Po-Zu x Star Wars

The First Order’s infantry units wear stark white armour derived from that worn by the Republic’s clone troopers and by the Empire’s Stormtroopers. Members of this new generation of Stormtroopers are trained from birth, growing up with unit designations instead of names and fed a steady diet of First Order propaganda to ensure absolute loyalty.

Inspired by the First Order Stormtrooper boots, as featured in Star Wars:™ The Force Awakens.

A rather perfect complement to every Stormtrooper outfit, or, possibly more chic with a pair of skinny black trousers.

The iconic boot will be available for sale to the general public from August 2017 for women’s, men’s and children.

Featuring an embossed Betaplast helmet detail, a concealed inside zip, a removable memory-foam Foot-Mattress™ in latex and cork, and a high performance grip natural rubber cup sole.

In case you missed the news on our other Star Wars™ co-branded releases click here for Resistance and Rey, Poe and Chewie and BB-8.

For hi-res images please contact

P.S. If you enjoyed this post, feel free to repost it on instagram, share it on facebook or share the tweet:


March 02, 2017




"Where do you come from?" - Rey 
[BB-8 "beeps"]
"Classified, really? Me too. Big secret". – Rey

BB-8 our best kept big secret; this is how we roll…

BB8 Po-Zu Star Wars

These on-trend high-top vegan sneakers are sure to add a splash of colour to your wardrobe - taking the Autumn-Winter 2017 orange hue forecast by storm.

Core features include a BB-8 droid badge in rubber, organic cotton upper and lining, quilted rear hexagonal panel, cushioned tongue, removable memory-foam Foot-Mattress™ (allows orthotics placement) in latex and cork, and a high performance grip natural rubber cup sole.

The BB-8 Sneakers will be available for sale from August 2017 for both women’s and children.

A skittish but loyal Astromech droid, BB-8 accompanied Poe Dameron on many missions for the Resistance, helping keep his X-wing in working order. 

When Poe’s mission to Jakku ended with his capture by the First Order, BB-8 fled into the desert with a vital clue to the location of Jedi Master Luke Skywalker.

In case you missed the news on our other Star Wars™ co-branded releases click here for Resistance and Rey, Poe and Chewie.

For hi-res images please contact

P.S. If you enjoyed this post, feel free to repost it on instagram or share the tweet:


February 23, 2017



Meet the new star in our forces - POE - flying in to join Rey, Chewbacca, the Resistanceand Finn.

"All right. Let’s light it up.” - Poe Dameron 

Inspired by Poe Dameron’s commander boots, as featured in Star Wars:™ The Force Awakens.

The mid-calf men’s boot will be available for sale in August 2017 in both chocolate brown and black. Perfect paired with tapered jeans.

Made from chrome-free leather, featuring an adjustable Velcro fastening, an inside zip for ultimate fit, a high performance grip natural rubber cup sole and a removable memory-foam Foot-Mattress™ in latex and cork.

Poe Dameron is a commander in the Resistance’s Starfighter Corps and one of Leia Organa’s most trusted operatives. The son of a rebel fighter pilot and a rebel commando, Poe grew up on stories of Alliance campaigns. 

A decorated X-wing pilot, he can fly anything which is fortunate given how often his headstrong nature leads him into trouble.

“I've always wanted to fly one of these things.” - Poe Dameron

In case you missed the news on our other Star Wars™ co-branded releases click here for Resistance and Rey and Chewie and Finn.

For hi-res images please contact

P.S. If you enjoyed this post, feel free to repost it on instagram or share the tweet:

POE tweet


February 16, 2017


Safia Minney gets a lesson on shoe-making from Po-Zu Founder Sven Segal

Safia - Sven tell me a little bit about the boots you are wearing today and why they are special?

Sven - “This boot was originally designed and released back in 2008 for a collaboration with Amazon Life. We had such a great reaction to it at the time which is why we created version 2 using chrome-free leather.

The Well-2 has all the usual Po-Zu features which our customers love so much: glue-less construction, design for disassembly, a natural shock absorbent latex sole and a removable coconut-based Foot-Mattress designed for ultimate comfort.

This boot was also worn by a lead character in a blockbuster film, but that’s another story ;) “


Safia - You say that people should love their feet, and your shoes should be comfortable. You have managed to get me out of my heels to slipper comfort during the day. So how exactly do you manage that level of comfort, because it is incredible.

Sven - “Like all our shoes, these boots come with a coconut fibre Foot-Mattress which is substantially thicker than any of the other shoes out there.

Essentially it works like a shock-absorber; the swirly coconut fibres work like tiny springs. It also moulds to the shape of your feet, provides very good air circulation to keep your feet dry, and provides great insulation for both hot and cold climates.

It feels like nothing else, because of this particular fibrous mattress construction and the way it adapts to your feet. It is removable too.”


Safia - When you say a removable, you mean you can remove it yourself from the actual shoe?

Sven - “Yes.”

Safia - Obviously the mattress makes for more comfort, but what is the point of it being removable? Can one replace it or…?

Sven - “Yes that’s right. Obviously the mattress is great for comfort, but if you are buying shoes to wear day on day, year on year, you might need to replace it at some point. It also allows orthotics placement.”

Safia - The circular economy is a huge topic right now. It is no longer about overproduction and overconsumption, but finding something you really love: something that ticks the box in terms of environmentalism and workers’ rights that is truly durable and that you can repair.

Obviously the ability to repair and prolong the life of the product is a huge step in this process. What are your plans to build on this?

Sven - “This year we hope to launch a repair program for customers who have been wearing our shoes for years. The sole is often the first thing to go. By offering the ability to re-sole, we are hoping that we can double the lifespan of the shoes.”

Safia - Tell me a little bit more about this idea of disassembly and the ability to repair? How important is that to you?

Sven - “Shoe waste is a massive problem. Less than 5% of post-consumer shoes is recycled. The vast majority of shoes on the market are made with glue. This is a huge issue when it comes to disassembly. Whilst there are some initiatives out there working to tackle this, the breadth of what we can do is very narrow. Mostly shoes can’t be recycled or broken down into different components and end up in landfill.”

Safia - What percentage of Po-Zu could be recycled?

Sven - “Well, potentially 100%.”

Safia - Why potentially?

Sven - “Designing a shoe that can be disassembled has to be the first step in a close loop business model. We still are quite far from implementing a full closed loop, but we are starting with this first essential step.”

Safia - Well that’s incredible! Tell me about the styling of this particular boot. It has a kind of biker boot feel about it, very utilitarian. How would you style it? Would this be worn with a slim black jean or with a jacket?

Sven - “Yes, skinny jeans would look great. Or something you can tuck in, just like wearing Wellington boots.”

Safia - And which colours does this boot come in?

Sven - “Well, two: black and brown. But between you and me and the thrifty among us, the black is on sale. You can check them both out in our online shop here.”

February 16, 2017



Storming in to join Rey, Chewbacca and the Resistancemeet FINN - our next AW17 Star Wars I Po-Zu boot to be revealed - in three colourways…

“I've never met a Resistance fighter before”- Rey

“Well this is what we look like”- Finn

Inspired by Finn’s boots, as featured in Star Wars:™ The Force Awakens.

The Finn Boot will be available for sale to the general public from August 2017 in both featured versions: In White (as worn by Stormtrooper FN-2187), in Distressed Metallic Bronze Leather (as worn by Finn), as well as in Classic Black.

Core features include protective padding, a concealed inside zip, a removable memory-foam Foot-Mattress™ (allows orthotics placement) in latex and cork, and a high performance grip natural rubber cup sole.

Finn (previously known as FN-2187) was trained from birth to serve the First Order as a Stormtrooper, however a skirmish on Jakku awakened his conscience and drove him down a different path, one that proved both heroic and dangerous.

Finn helped Poe Dameron escape the First Order - and then sought his own freedom alongside Rey and BB-8 (more on BB-8 later).

In case you missed the news on our other Star Wars™ co-branded releases click here for Resistance and Rey and Chewie.


February 14, 2017


#PoZuSoleMate Winners Announced!

And the winner is......

Thank you to our followers for taking part in our Instagram #PoZuSoleMate competition! 

For those of you who missed it, we asked you to share your photos with the hashtag #PoZuSoleMate - we opened it up to those of you WITH Po-Zu shoes, to share a photograph of your shoes with a Po-Zu-shoe-less friend, lover, and those of you WITHOUT to share your socks... and we were amazed by the response!

We have selected one winner - Ailsa - who says:

"Even the dog loves @po_zu shoes 😉#PoZuSoleMate" - Ailsa, please email us as to claim your prize of a pair of shoes of your choice, and a gift box of socks from our friends at

We DO have a couple of runners up too, so many congratulations to Roxanne and to Carly, do pop us an email as we have awarded you £50 vouchers to spend at as a thank you for such splendid contributions too 

Thank you once again to everyone who took the time to join in, and wishing you all a very Happy Valentine's Day from all of us at 



February 09, 2017

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We are delighted to introduce our new Managing Director - ethical fashion leader and founder of People Tree, Safia Minney, MBE. Safia joins us to work alongside our Founder and CEO, Sven Segal.

Safia founded and led People Tree as CEO for 24 years, the most prominent fashion company to pioneer sustainable and Fair Trade partnerships with suppliers and built awareness and the market for ethical fashion world‐wide. She is recognised as a leader in the ethical fashion and Fair Trade movements and has been awarded an MBE for her services to Fashion and Fair Trade and by the World Economic Forum. Safia stepped down from her role at People Tree in November 2015, continuing as a non‐executive director whilst consulting in ethical business and authoring Slave to Fashion, which will be published in March 2017 by New Internationalist.


Ethical fashion leader and Founder of People Tree, Safia Minney joins sustainable footwear brand Po-Zu

Q&A with Safia and Sven:

Safia, what made you decide to join Po-Zu?

“I’m excited to be joining Sven and Po‐Zu. I have always been intrigued about ethical shoes. It’s great to bring my expertise and creativity to build positive change in the footwear industry. The more powerful, strong and innovative brands we have in this sector the better; we need more collaboration and sharing of knowledge as ethics in the fashion business are becoming a non‐ negotiable. Po‐Zu design aesthetic and values is a compelling proposition to customers world‐wide.”


Sven, why have you chosen Safia to join your team?

“Safia is a rare individual within our industry and a prominent force for good; I’m absolutely thrilled about having her on board and working together. It feels a bit like being a lucky scriptwriter, working with one of your all‐time favourite directors”.


Safia, what are your favourite Po-Zu styles?

"I'm looking forward to wearing the new Ello gold toe Piñatex pumps coming out in SS17. I love my Hayley heels and at the moment I am living in my Piper boots, they are so cosy and warm!" 







February 09, 2017


WIN a pair of Po-Zu Shoes Valentine Competition

“Po-Zus are red, Po-Zus are blue,
I’ll WIN a pair, and give them to you…”

win a pair of Po-Zu shoes

For a chance to WIN a pair of Po-Zu shoes, just take a photograph of your own Po-Zus pictured with your Po-Zu-less friend’s feet and share on Social Media (or email us if you prefer*)… with the tag #PoZuSoleMate.**

Not only that... we've joined forces with our good friends who are also giving away a BOX of SOCKS worth £19.90 (mens or womens, you choose).

(**NOTE: - if you have no Po-Zu shoes (yet) take a photograph of your stockinged feet and tag us @po_zu #PoZuSoleMate)

The winner will be chosen on Valentine’s Day, Tuesday 14th February, and your lucky friend, lover, son or daughter may soon be wearing #PoZuShoes too!

You can enter as many times as you like before before the 14th … we can’t wait to see those toes!

Tag us on any social media, here are the links: and

 for more 'twinning is winning ideas' click here

January 25, 2017



As the chilly winter winds sweep, prepare to be shod like a Wookiee with our forthcoming AW17 Star Wars Po-Zu boot. We are thrilled to launch this key model called Chewie, from our co-branded collection; a rather perfect complement to every Chewbacca outfit, or, possibly more snazzy with a pair of skinny jeans.

Chewbacca Star Wars Boots Po_Zu

These Wookiee warrior boots will be available from August this year for women and children. They are vegan, made in faux fur, with a built-in shock-absorbing coconut fibre Foot-Mattress™, and a highly flexible natural latex sole.

For hi-res images please contact

P.S. If you enjoyed this post, feel free to repost it on instagram or share the tweet:


In case you missed the news on our other Star Wars™ co-branded releases click here for Resistance and Rey.

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