For 4 years now we have had the privilege to collaborate with Disney/Lucasfilm and create covetable collectible shoes inspired by the film’s main characters.
It has been an incredible journey, right from the beginning when we first met to discuss the opportunity, and we thought there was no time like the present to look back and celebrate all that is great about Star Wars™ x Po-Zu.
Launched on May 4th, officially Star Wars™ Day – Star Wars™ x Po-Zu was ‘the first of its kind’ collaboration – with not only shoes inspired by the films main characters, but with screen accurate styles, suitable for cosplay. We’ve been fortunate to be part of the sequel trilogy Episode VII: The Force Awakens (2015), Episode VIII: The last Jedi (2017) and Episode IX: The Rise of Skywalker (2019).
We started out in 2017 with the REY, FINN and POE boots, the STORMTROOPER and CHEWIE ankle boots, and the RESISTANCE and BB-8 high-top in advance of The Last Jedi launch, pre-Christmas, December 2017 . In 2018, we followed up with the FALCON, FEEL THE FORCE, KYLO REN, MILLENIUM, PORG, R2-D2, REBEL, REBEL COMBAT, SCAVENGER, SKYWALKER and SQUADRON.
We launched the Han Solo high tops exclusively to celebrate the launch of the stand-alone film, SOLO: A Star Wars Story in 2018.
In 2019, in anticipation of the launch of The Rise of Skywalker, we introduced FIRST ORDER and REY II high tops, X-WING sneakers, RESISTANCE boot and more of our best-selling REY.
In 2020, we launched the REBELLION high tops and the AUREBESH sneaker style.
The Press coverage from one launch to the next has been vast, including key titles such as Jedi News, ComicBook, The Force Guide, The Nerdist, Geek Syndicate, Syfy, The Future of the Force, Fan Girl Blog, Geekmom – to name a few. Celebrities and cast members who wore the shoes included Keith Lemon, Anthony Daniels, Billy Dee Williams, Daniel Logan, Erin Kellyman, Jessica Henwick, Felicia Day, Jo Wood, Ashley Eckstein @heruniverse, Brian Herring, Sam Witwer, Brooklynn Prince, Joelle, Lisa Snowdon, Vanessa @the_life_of_AIVAX, @Nichameleon, @Vamp.
A personal highlight of this collaboration for me has been the discovery and introduction into the world of cosplaying – a diverse and global group of superfans who not only worship the characters and the movies, but bring them to life, in the everyday. I remember attending my first comic-con in 2018 which was a fantastically fun gathering of the good and the great of comic book legend, where the mood could only be described as celebratory.
Disney/Lucasfilm are a fantastic partner for us – from the beginning there was an enviable synergy between our brands, which is evident across all of our product development. This partnership complements our business in that we are a small independent sustainable footwear brand trying to make a difference, with ambitions to be more global. This collaboration provides a great platform, and you could say the force is with us!
We celebrate the Star Wars™ x Po-Zu 2020 collection and if you haven’t secured your pair yet - act now as styles and sizes are limited, and not to be repeated.
Thank you for your custom and continued support for our footwear and what we do.
We couldn’t do it without you.
By Zach Mayford, guest writer.
Like many of the our products, the MOTH sneaker blends conscious couture with sustainable ethics, yet this season's MOTH vegan shoe take things a step further.
The MOTH, along with its sibling range BUTTERFLY, both use exclusively Organic cotton fibres in a range of classic colours. But why choose Organic?
In cutting out pesticides, Po-Zu’s production preserves the complex ecosystems of plants and pollinators that keep the planet ticking.
In 2019, the American Environmental Protection Agency rolled back laws banning a powerful pesticide linked with the rapid decline in pollinator population. The chemical, Sulfoxaflor, forms part of a chemical family which is currently terrifying conservationists and decimating wildlife: neonicotinoids. Unlike traditional pesticides which are sprayed onto crops from planes or tractors, farmers use neonicotinoids in a different way. Coated* on to the seeds of the crops before they’re planted, neonicotinoids spread through the plant as it grows. They make every part of it toxic to insects.
*this is the reason why coating is also better in principle than spraying – because they are NOT sprayed everywhere – however, no one really considered the possibility that end up in pollen and nectar.
By toxifying leaves, sap, pollen and roots, neonicotinoids taint the earth and work their way up the food chain. Alarmingly, studies show that only five per cent of the chemical stays in the plant, dispersing the rest of the pesticide into the soil, air, and nearby water. As they affect every part of a plant, not just a target area, scientists call them systemic pesticides. Neonicotinoids pollute everything in their path.
They are persistent in the environment, occurrence in nectar and pollen and high toxicity for some compounds at very low doses that are problems with even severe nonlethal effects at ~1.0 part per billion (which we mention below). There is also evidence that they end up in field margins (wild flowers) after leaching into the soil from the crops so continue to affect beneficial insects long after the crop is gone.
The chemicals affect animals just like nicotine affects humans. While nicotine gives us a kick at small quantities, it inflicts nasty side-effects at high doses. The stimulation increases with the dose, eventually killing creatures by overriding their nervous systems. Scientists have also found dangerous non-lethal side effects in birds and insects, notably wild bees, like reduced fertility, impaired navigation, and suppressed appetite.
Remember in 2018 all the bees started disappearing and no one knew why? Now we have a pretty good idea. Scientific consensus is that it is a combination of factors including land use change, lack of floral resources (5). And see sees systemic pesticides like neonicotinoids as one of the culprits behind bee colony collapse disorder (CCD). CCD occurs when most of the worker bees and the queen struggles to look after the infants on her own. In order to make the connection between CCD and the pesticides, studies measured the toxicity in the agricultural industry.
Another interesting conversation we had when researching this blog post - it's worth giving a nod to wild bee species as mentioned above – honey bees are arguably the chicken of the bee world and just two species (Apis meliffera and Apis cerana) of 20,000 other bees – and they are not suffering as badly as the Bee keepers lobby often suggest – this is not to say CCD isn’t an issue of course, but could be as much to do with poor diet supplements that bee farmers provide their honey bees between crops and the fact that they spend most of their lives on the back of a lorry in the millions. However wild species of bees are suffering and are ALWAYS important to both natural landscapes as well as most food crops that require pollination services. There is a lack of data on most wild bee species. They are much more important for food production than most realise.
U.S. agriculture, according to a National Geographic report (1) is 50 times more toxic to honey bees than it was 25 years ago. Shockingly, 92 per cent of this increased toxicity stems directly from neonicotinoids. If the widespread use of neonicotinoids continues, 40 per cent of all insect species face extinction.
This applies not just to bees, but to other key pollinators like butterflies, and even moths.
While most pesticide worries revolve around bees, the truth is that pollinators are as diverse as plants themselves.
A 2020 study out of UCL proves the vital role played by moths in plant propagation, and the perils their populations face. It’s almost like bees are the colourful daytime face of plant pollination, and moths are the shy retiring type, promoting our plants by night. The study states that moth transport networks are much larger and more complicated than that of bees, and bees and moths focus on different types of plants to visit.
Bees and butterflies use their long proboscis to gather nectar, but not all moths share this trait. What all moths have, however, are little furry bodies which pollen sticks to. The UCL study, lead by Dr Richard Walton, found that half of observed moth carries a significant amount of pollen on their body fur. They traced the pollen back to 47 different species of plant, showing just how active the moonlit pollinators get.
Po-Zu’s new MOTH range acknowledges just how hard moths work to keep plants happy, and by creating a pesticide-free range, Po-Zu keeps moths happy too. Like the low-key pollinator flying under the radar, you too can keep a clean conscience with pesticide-free footwear.
It’s not only bees and moths under threat from neonicotinoid toxins. Year on year, songbird populations decline, in an alarming trend which conservationists call “The Silent Spring.” The term comes from an environmental science book written by Rachel Carson in 1962 (2) - scientists have heralded the dangers of pesticides for decades. New reports solidify the link between neonicotinoids and chaos for migratory birds.
When people attempt to quit smoking, they often crave loads of carbs. That’s because nicotine suppresses the appetite, and with no chemicals, the hunger returns with a vengeance. Neonicotinoids share this appetite-suppressing effect, and can cause rapid weight loss in birds. As the chemicals coat seeds and grain, and the crops are often sown during bird migration seasons, they pose a serious risk to avian health.
In 2019, Canadian researchers published a report on neonicotinoids and bird welfare (3). In the study, migratory birds were weighed before and after eating seeds coated in Imidacloprid. The birds lost six percent of their body mass in six hours. Birds need energy to migrate, and they need migrations to survive. In creating such rapid weight loss, neonicotinoids like Imidacloprid can delay migrations and jeopardise the future of entire species.
Perhaps this post should have led with this, but pesticides also harm and kill the humans who work with them. According to a UN study, (4) The toxins kill 200,000 people a year. Most of these victims work in developing countries with relatively lax labour laws. In many countries, economic hardship forces young children to work with poisonous pesticides. Their young age and developing bodies places them at a greater risk of chronic exposure. Meanwhile in the States the government legalises harmful agricultural poisons while it criminalises certain plants.
In the footwear industry, it's not just pesticides that many garment workers have to worry about. Most shoe manufacturers use solvent glues to attach the sole to the fabric. This process can prove reckless with resources and with human safety. Solvents create toxic fumes and can damage the worker skin with any direct contact. In order to safeguard worker health, Po-Zu never uses solvents on its products. This also makes the shoes easier to repair and customise, promoting reusability, recyclability, and worker safety. For conscious consumers, Po-Zu’s MOTH is the ethical choice.
In the struggle for sustainability, we still have so much to lose. In that sense, everyone should be on the same side, to do better ethically and environmentally to protect the planet. Many institutions, individuals, and companies lead the way in this struggle and Po-Zu are proud to get involved.
We work with the Fair Rubber Association as part of their Fair Rubber collection, moving towards better certification along our supply chain as they grow and scale impact. By using the Fair Rubber mark in their shoes, Po-Zu guarantees a better living wage for rubber tappers and producers. Instead of short-term or one off investments, fair wage pledges provide a steady flow of resources and opportunities to deserving employees.
The Po-Zu Moth is available now. click here
Po-Zu leads the way in ecological footwear. We create ethical ranges from innovative plant materials, grown with zero pesticides. Of course, the 2020 MOTH vegan sneakers range is no exception.
When brands cut pesticides from the equation, they protect the environment, and protect their workers too. Along with its ethics, the MOTH vegan trainers brings a sleekness and simplicity to the modern trainer. Light summery vibes flit across the MOTH range, from the red to the grey, to the mint and the indigo. When you look at the finished product, you see a vibrant, retro shoe with a powerful philosophy fused into every fibre.
A special day to celebrate all that is Star Wars™.
Owned and celebrated by the fans, MAY 4th is internationally recognised as Star Wars Day. The Star Wars™ franchise has achieved cult status, and not just amongst the movie going fans – the world’s greatest directors regard it as one of their biggest influences, paving the way for modern film-making.View full article →
Friday night in London and we took our seats in the Savoy's famous mirrored ballroom for The VIN + OMI AW20 catwalk show, ready to check out the models' feet as Po-Zu had provided the men's sneakers for the runway spectacular.
Models included television presenter Anita Rani, Rock and Roll's Jo Wood (a Po-Zu shoes ambassador), body-positive champion Honey Ross (daughter of Jonathan Ross) who were walking in the show alongside rapper Lady Leshurr, Olympians, British Boxing champion Richard Riakporphe, Hannah Moore Guardian Journalist, and 2017 Mr Universe Josh Maley.
Po-Zu founder Sven Segal writes: "In contrast to the core theme “RESIST”, it's been an uplifting experience sitting through Vin + Omi AW20 highly inspiring catwalk at the Savoy on Valentine’s night, and we were delighted to spot Po-Zu sneakers on the models’ feet too.
Filled with po-zutivity, the upbeat party-like #LFW show felt like a joyous celebration of creativity, humanity and diversity, whilst pushing the boundaries of sustainability.
Weaving garments from dead hydrangea heads, to waste plastic bottles collected during a Brighton beach clean. The Vin + Omi catwalk AW20 also featured hand-picked stinging nettles from Prince Charles’ Highgrove estate shows just how wildly creative and versatile sustainable development can be."
A big thank you to Gabi Parádi @gabriellaparadi (website) and @luca.parodi.photo (website) who both kindly shared with us their amazing photographs pictured on this blog post. The show was filmed by ITV for a documentary airing in Summer 2020.
Here at In Kind Direct we’ve been delighted to work with Po-Zu since summer 2018 to bring great quality footwear to those who need it the most.
Founded by HRH The Prince of Wales in 1996, In Kind Direct distributes new consumer goods donated by generous companies to a diverse network of UK charitable organisations, including homeless shelters, community groups, women’s refuges, disability charities. We believe everyone should have access to life’s essentials and that no usable product should go to waste.
Last month, Po-Zu made their largest donation yet, with over 500 pairs of brand-new, vegan trainers. With the cold season in full swing, this is perfect timing for our growing network who support thousands of people and communities all year round.
Po-Zu’s latest diverse donation will go a long way to support people to keep comfortable during the winter months and help the families being supported to focus their often limited resources on keeping warm and eating well.
So far, 59 charitable organisations have benefited from Po-Zu’s first two donations. From a homeless shelter in Glasgow all the way to a Cornish educational charity - and everything in between - these shoes have made a big impact already.
For example, 10 disability support charities have received Po-Zu shoes in the last year through In Kind Direct, one of which is Bolton based self-help group, Good Companions. The group is run by volunteers and beneficiaries who meet and work together at a community allotment to combat social isolation and build independence skills.
At In Kind Direct we’re passionate about reducing the burden on the environment and reducing waste, so it’s been a pleasure to work with a small company like Po-Zu with sustainability at its core.
Po-Zu’s donation has been received and sorted at our Shropshire-based warehouse and is now prepared to be sent out - straight to charities’ doors!
Every product donation received to our warehouse is unpacked, assessed and readied for sending out to our network where it can do the most good.
"This time of the year is about newness in the retail cycle. After coming out of the sale period, we have to make way for new styles. It's really uplifting to see our shoes being worn and being brought to life rather than sitting in a warehouse. I'm very happy that our donation supports this worthy cause."
- Sven Segal, Po-Zu Founder
After launching our first BRISK trainers with a unique built-in Foot-Mattress™ 8 years ago (and perfecting it ever since), we are thrilled about our PACE style of trainers, which brings together unique sustainable design and comfort features.
We challenged ourselves to design a sustainable alternative to the commonly used synthetic EVA (Ethylene Vinyl Acetate) running shoes midsole*. After churning through quite a few prototypes, we have successfully constructed it from Portuguese cork, which is not only biodegradable and renewable, but its also featuring some remarkable technical properties.
Cork is a naturally springy material that can absorb huge amounts of energy, and it is also an exceptional insulator; even NASA uses it in their rockets!
Robert Hooke, an English physicist who discovered the honeycomb-like structure in cork using a primitive microscope back in the 17th century, came up with the law of elasticity. He also coined the term "Cell" for the individual compartments he saw in the cork cellular structure.
*Midsole: The midsole is sandwiched between the upper and the outsole - typically found in running shoes. It’s the most important shoe component in terms of cushioning and stability.
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Meet Sven, Po-Zu's founder and shoe designer. Introducing @Po_Zu's followers to his newest shoe to the 100% vegan mainline collection. Made from 100% recycled polyester mesh, cork and natural latex, in the new colour grey, this men's trainer is flying off the shelves already.
2019 was a great year for Po-Zu, and the move to change our mainline collection to 100% sustainable vegan shoes.
Through the exploration of revolutionary materials, ethical production processes and innovative design, we’re on a mission to inspire the world into more sustainable and ethical footwear.
We are mindful of annual events such as VEGANUARY (for the month of January, and World Vegan Day 1 November) - however for us, and many of our customers, it's about more than just food. We've asked some of you to share your thoughts on fashion too - Sara @shisodelicious pictured here opens:
"I love it when I get to adopt my friends' old clothes. I get to wear something I would never have picked myself, something which may actually end up looking amazing – like this fake fur hat and electric blue dress my friend Moko gifted me at her wardrobe clear-out the other day. For a while, 'hand me downs' seemed a little embarrassing to me, a sign of not being affluent enough perhaps. Now, I can see how this is changing - all around me! It's exciting, because the more we can make this kind of sharing, reusing, non-monetary exchange cool, the more it becomes NORMAL, and the less we need to be part of our current out of control consumption. While still getting our 'fix' – 'cause who doesn't like pretty things! There are still plenty of them to go around, let's start sharing!
For the things that I need to buy new (like the ethically made, vegan Po-Zu shoes I'm wearing in the pic), I do my best to place my money where I know it's being used to pay for fair wages, quality materials and skills, and I wear it till its spent, or pass it on!"
Photo credit: @kippysnacks.
Sara is wearing white organic cotton canvas sneakers.
"While vegan shoes can be made of anything that isn’t an animal by-product (or treated with one), it’s equally important to make sure vegan materials are also sustainably produced and don’t come at the cost of our planet. Many materials classed as ‘vegan’ can be exceptionally bad for wildlife, the environment and the workers who handle them. However, it’s possible to make use of incredible materials that tick both the vegan and sustainable boxes, from cork and pinatex to natural latex and coconut husks. You can read more about the materials Po-Zu use in their shoes or shop their vegan ranges by gender below." www.incredibusy.com
“It's important to remember within fashion, 'vegan' doesn't automatically mean more environmentally friendly or ethical.
A lot of vegan material alternatives turn out to be plastic (derived from oil) which is the production we need to move away from.”
Tolly wears last season's best sellers - indigo hightops - find more organic high tops here:
“Ethical and Bestical Po-Zu, the trainers I wear so much, vegan and brilliant. We’ve got to stop buying so much shit.”
Lou wears BEAUT off-white organic cotton sneakers with a fair trade rubber sole and logo detail.
"I’m very aware of what I eat as far as the environment and sustainability and it’s crossing over due to more amazing brands like Po_Zu - into the decisions I make in what I wear and buy.
I think it’s important for us all to do our bit for the environment and be aware of the impact our choices have."
Lisa wears the REVOLUTION sneaker, a percentage of profit from these sneakers goes to the Fashion Revolution programme.
And the final word goes to Sven Segal, Po-Zu's founder:
“There ought to be a list of ingredients if you buy shoes much like with food.
Most people are unaware of the issues with the footwear industry.
My speciality is shoes, I can tell you there are tons of really nasty chemicals put into ordinary shoes.”
Sven Segal, Founder of Po-Zu.com with the NEW PACE vegan sneaker
Scroll down to watch VIDEO of Sven introducing the new GREY variant of the PACE vegan sneaker.
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What an incredible year we had. We teamed up with some of the UK’s most brilliant comedians to raise awareness about eco-fashion and raise funds for environmental charities.
Our main line became 100% vegan simply because the single most effective action we can take to reduce our carbon footprint and combat climate change is to avoid consuming meat.
We’ve been featured on the BBC and followed in Rey’s footsteps for the third time to wrap up the latest Star Wars trilogy.
With all the exciting developments it’s been a challenging year overall and I wanted to thank you all for supporting our work, for po-zuing in our shoes and spreading the word about them.
It truly feels like the world is finally waking up to the climate and environmental crisis many thanks to Greta Thunberg and Extinction Rebellion. It’s encouraging to see, however, we still have a steep mountain to climb. Our ambition is to minimise our environmental impact and maximise the proportion of shoes in the world that are made ethically and sustainably.
May 2020 bring us all crystal clear 20/20 vision, so we can focus more on what’s really important in life. Our message is simple: pause and think more often, adapt for a better future, and most importantly keep po-zutive.
Happy holiday season, and may good soles always be with you.
Po-Zu Founder & CEO