For four years (2017- 2020) we have had the privilege to collaborate with Lucasfilm/ Disney and create covetable collectible shoes inspired by the film’s main characters.
This 'first of its kind' co-branded collection was launched on May 4th, officially Star Wars™ Day – Star Wars™ x Po-Zu was ‘the first of its kind’ collaboration – with not only shoes inspired by the films main characters, but with screen accurate styles, suitable for cosplay. We’ve been fortunate to be part of the sequel trilogy Episode VII: The Force Awakens (2015), Episode VIII: The last Jedi (2017) and Episode IX: The Rise of Skywalker (2019).
The shoes are handcrafted in line with Po-Zu's ethical and sustainable standards, made without toxic solvents, using chrome free leather and natural materials such as Cork, Coconut fibre, Rubber Latex, Organic Cotton, Linen and pure Wool Tweed.
We began with the REY, FINN and POE boots, the STORMTROOPER and CHEWIE ankle boots, and the RESISTANCE and BB-8 high-top - all in advance of The Last Jedi launch, pre-Christmas, December 2017.
We followed up with the FALCON, FEEL THE FORCE, KYLO REN, MILLENIUM, PORG, R2-D2, REBEL, REBEL COMBAT, SCAVENGER, SKYWALKER and SQUADRON.
We launched the HAN SOLO high tops exclusively to celebrate the launch of the stand-alone film, SOLO: A Star Wars Story.
For the launch of The Rise of Skywalker, we introduced FIRST ORDER and REY II high tops, X-WING sneakers, the RESISTANCE boot and more of our best-selling REY boots.
We launched the REBELLION high tops and the AUREBESH low-cut sneakers, and more REY boots.
You can watch how the shoes are made here.
The Press coverage from one launch to the next was vast and included key titles such as Jedi News, ComicBook, The Force Guide, The Nerdist, Geek Syndicate, Syfy, The Future of the Force, Fan Girl Blog, Geekmom. You can read some of the press coverage below.
Celebrities and cast members who wore the shoes included Keith Lemon, Anthony Daniels, Billy Dee Williams, Daniel Logan, Erin Kellyman, Jessica Henwick, Felicia Day, Jo Wood, Ashley Eckstein @heruniverse, Brian Herring, Sam Witwer, Brooklynn Prince, Joelle, Lisa Snowdon, Vanessa @the_life_of_AIVAX, @Nichameleon, @Vamp.
Check out some of our STAR WARS™ | PO-ZU press: