Timberland and Po-Zu joined forces to take eco-conscious footwear a big step forward for S/S 2011.
Sharing a common vision of promoting the best practices in environmental design, Po-Zu and Timberland produced a shoe made from biodegradable components, which were also recyclable. The men’s shoe collection endorsed reverence to high quality materials and refined styling, while using the fewest possible materials.
The shoes were designed for disassembly, so that by the end of their first life, they could be returned to Timberland where parts were then recycled or reused (where possible) to make new shoes. It was Circular Design long before it was a trend.
The shoes were presented in a dual-branded compostable shoebox that could be reused as garden seed trays.
A key feature of the collection was the dual-purpose style aptly named Convertible, a shoe that transformed into a boot by attaching an ankle piece using an innovative lacing system. Both shoe and boot versions were featured at London Fashion week as part of Caroline Massey’s SS11 show.