Timberland and Po-Zu joined forces to take eco-conscious footwear one great big step forward for S/S 2011.
Sharing a common vision of promoting best practice in environmental design, Po-Zu and Timberland together produced a biodegradable shoe, which was also fully recyclable. The men’s shoe collection featured high quality materials and refined styling, while using the fewest possible components.
The shoes were designed for disassembly, so that at the end of their first life, they could be returned to Timberland where parts were recycled or reused (where possible) to make new shoes, life number 2. This was Circular Design long before it was a trend.
The shoes were presented in a dual-branded compostable shoebox that could be reused for growing seeds and herbs.
A key feature of the collection was the dual-purpose style aptly named Convertible. A shoe that transformed into a boot by attaching an ankle piece using an innovative lacing system. Both shoe and boot versions were featured at London Fashion week as part of Caroline Massey’s SS11 show.