All eyes were on Rio+20 last month, hoping for a positive outcome from the UN sustainable development summit in Brazil.
While the conclusion wasn’t as groundbreaking as we were hoping for, the summit has certainly raised awareness about the urgency of stopping the destruction of our natural environment and reducing our consumption of non-renewable resources such as fossil fuels.
As we’re always trying to look on the bright side, we wanted to share this wonderful ‘uplifting’ video that carries the thought that we do have the power to sustain our world, and it all starts from us the individuals!
Perhaps we were especially drawn to the upside down world as a theme we have been following ourselves for a while…
We may feel too secure and comfortable with our feet firmly on the ground and in need of turning our world around in order to appreciate our lives and everything around us.
For more info check out
We are delighted to introduce you to the inspirational artist and designer behind our upcoming collaboration for Spring-Summer 2013-
Michel Tcherevkoff is a conceptual photographer who began designing and sculpting footwear from flowers and plants when he noticed a resemblance between a leaf he had photographed and a woman's shoe. In 2008 Michel launched the book Shoe Fleur: A Footwear Fantasy, alongside an exhibition of his prints at the Museum of Arts and Design in New York during Fashion Week.
Check out this video where Michel talks about his work
We are thrilled to be the first to turn Michel’s ingenious floral designs into wearable art, and are looking forward to launching this exciting collaboration at the Ethical Fashion Show in Berlin next month!
The only thing I’ve ever won was an eco toilet cleaner in a raffle.
So no wonder I was in a dreamlike state when they announced my name as the winner of the Entrepreneur of the Year at last week’s PEA Awards (People and Environment Achievement Awards).
Here is the speech I never had a chance to deliver while collecting my trophy on stage:
I am over the moon - I can’t deny it. This is probably the most meaningful moment in my life so far. But hang on… WINNING an environmental award is an odd concept. Until sustainability becomes truly mainstream, we are all big-time losers!
So beyond these 15 minutes of glory shared by all winners here tonight, however positive and amazing these projects may be, we all need to have a collaborative global goal to fix the mess we have put ourselves into.
They say global warming is what we need to combat, but perhaps we need to fight against the real life-threatening pandemics called Apathy and Greed first of all.
We environmentalists are likely to loose the battle to maintain the Earth’s habitability and will remain a minority - UNLESS environmentalism becomes a duty for each and every one of us, rather than a choice.
We have become totally addicted to a lavish and uncaring lifestyle our planet cannot sustain. And how bloody hard is it to cure addiction? How could we possibly divert people’s perceptions and priorities?
Beyond consumption the problem lies with accumulating bad habits— we've been used to making stuff the wrong way for too long (many thanks to the The Age of Stupid, which I assume you’ve all watched).
So WHY BOTHER changing the way we produce stuff if they ‘do the job’?
“Check out these super cool trainers, WHO CARES if they’re made in a sweatshop with a nasty blend of harmful substances?”
“NEVER MIND that the cotton used for this lovely dress has been soaked with toxic pesticides, it’s so flattering, and too cheap to resist!”
“I must have this designer handbag! Well TOO BAD the leather has been tanned with carcinogenic substances, I must have it anyway!”
Maybe the intensity of life is already too hard to bear and we are already stressed enough to ALSO care about such ‘minor details’ or ‘imperfections’...
Life is full of compromises anyway!
And NOBODY is perfect, right?
We fail to grasp the sheer scale of our problem and picture the global impact. It is all adding up; just multiply your own unsustainable consumption by a few billion. And to make matters even trickier, many of the harmful products appear to be deceivably inoffensive!
I was thinking it would be really cool to have a harmful-substance reader App in our smartphones, in a similar vein to those Geiger counters being popular back in the 80’s when people were concerned with the radiation from microwaves.
We self-obsessed creatures tend to focus on our own personal life, and in any case why can’t the ‘authorities’ do something? And isn’t this the government’s ‘job’?
If THEY don’t care, WHY SHOULD I ??
- Pause -
I want to conclude by paying a special tribute to the tremendous and inspirational work of Polly Higgins who just won the best Environmental Campaigner Award! Please follow and support http://eradicatingecocide.com/ as this is one of the few campaigns out there that CAN make a real and major difference.
Much love, and thank you all x
Check out our first ever Po-Zu animated clip. It all started as a play on the classic story about how Newton discovered gravity. We swapped the apple with a coconut, and thanks to getting hit on his head our inventive dude discovered how to make super comfy bio-based shoes…
Turning a coconut into a shoe may seem gimmicky, but it was certainly an ‘aha’ moment when our dude realized what he could do with coconut fibres. In nature, the layer of husk surrounding the coconut acts as a shock absorber to protect the coconut from breaking when it tumbles down. Dude imagined it would make a perfect bedding for a shoe, and so began Po-Zu.
It’s great learning from nature and adopting its models to design smarter products, which are also more sustainable. This design discipline is called Biomimicry, check out some other inspiring examples here:
If you like baking and feel a bit adventurous, try this delicious wholesome recipe using our Edible Shoe Cream in a Christmas pudding!
1 and 1/2 cups of mixed dried fruit (raisins, apricots and/or prunes)
1/4 cup crystallized ginger, diced small
1/4 cup brandy
1 tbsp orange and lemon zest
1/4 cup orange juice
1/2 tbsp. lemon juice
1/4 cup agave syrup
A pinch of sea salt
1/4 tsp. allspice
1/4 tsp. nutmeg
1/2 tsp. cinnamon
1/4 tsp. cardamom
1/2 tsp. vanilla extract
1 pot of Edible Shoe Cream (or 1/4 cup cold-pressed coconut oil)
1 cup spelt flour
1 cups breadcrumbs
1/2 cup ground almonds
1/2 cup hemp milk or rice milk or soymilk
Marinate dried fruit, ginger, brandy, orange and lemon zest and juices, agave syrup, salt, spices and vanilla for about 8 hours.
Add the remaining ingredients and mix well.
Grease the inside of the pudding bowl and add the mixture.
Cover the top of the pudding with a circle of parchment paper and the top of the bowl tightly with aluminium foil with a pleat in the middle to all for expansion.
Cook for four hours in a saucepan with a tight fitting lid, filled with water up to one inch from the top of the bowl.
Are you a fan? Are you proud to own a pair of Po-Zu shoes? Do you genuinely enjoy wearing them? Do you feel they are the most comfortable shoes you have ever worn?
We are starting to collect filmed testimonials from our fans, and we’d love you to share with us your personal experience… Some people have said that they feel as if they are walking on clouds, or that their feet give a blissful sigh every time they put their Po-Zu shoes on!
How do yours feel?
We will be delighted to give away 20 pairs of shoes for the first 20 clips we decide are worth uploading to our website!
We thought it would be cool to utilize some of the components we use in our shoes to make some functional accessories. For instance, the padding in the backside of our backpack is exactly the same coir that goes into our foot mattress, designed to provide great cushioning and comfort.
The elasticated bands on our laptop cases are made from hardwearing natural latex, (which is the same compound as our soles) and have been cut out from our very first and dated sole-mould, which is no longer in use.
The school that we can all learn from.
We are looking forward to 2011 as sustainability is becoming increasingly mainstream. We hope to witness more breathtaking projects such as this magical green school, which is probably any child’s dream school…
Known for his bamboo inspired jewlery designes, John Hardy has built the most amazing school complex in Bali, made almost entirely from locally sourced bamboo.
Check out his inspirational talk on TED:
London Fashion Week – Last week at Caroline Massey’s show, static models wore some rather special shoes made by Po-Zu for Timberland. The models paused still for over an hour as if time had frozen! Witnessing this powerful calmness in front of buzzing spectators was as refreshing as the outfits themselves.
More to come soon about this exciting collaboration with Timberland for Spring-Summer 2011…
Only two weeks left to enter the Green Awards. You have until the end of September to send your entry. If you are involved in communicating the importance of Corporate Social Responsibility, sustainable development and ethical best practice, don't delay, get your entry in today!
Since Po-Zu was nominated in 2006 for our compostable shoebox, we have been following this unique annual celebration of insipring green thinking. Now in their 5th year, the awards have gone global for the first time by opening up to entrants from all over the world.
There are 16 categories including Best Green Product Inovation, through to Best Green Advertising. The Green Awards highlight the importance of keeping people informed of green issues, products and the most sustainable lifestyle choices. This year’s awards ceramony will be held at the Natural History Museum, and hosted by Jo Wood and Wayne Hemingway.
So what are they looking for?
The judges are looking for innovative, creative and original work that really stands out and makes them think. They are looking for proof of the positive sustainable impact of a campaign in terms of environmental, social and economic benefits. The work must have been previously published between October 2009 and October 2010 and not just written for the awards.
The deadline is 30 September. So if you think you have what it takes…
Find out more here.