The Ello shoe Video – Let’s make a Fashion Revolution in footwear too

Fashion Revolution has captured the imagination of millions of people internationally.  People are thinking about Who Made Their Clothes and turning their clothes inside out to demand this information from their favourite fashion brands. Four years after the tragic collapse of the Rana Plaza building in Bangladesh, killing over 1,000 garment factory workers and injuring thousands more, the public are demanding change. The True Cost documentary and the Greenpeace Detox campaign also have hugely heightened awareness and put pressure on brands to clean up their supply chains. 

At Po-Zu we take ethics very seriously indeed.  It runs central to the trailblazing character of our company and community.  Here we show the Ello shoe made of pineapple leaf fibre, a vegan alternative to leather, being turned inside out in the unique handcrafted shoe making process. For me, crafting shoes, has become poetry in motion…

By Safia Minney


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