Spring - Summer 2017 - Behind the scenes by Safia Minney

It’s such a joy to shoot with a high-energy team that feels like family. Models, Alex and Christian, two of my favourite models, joined stylist Andie Redman and film maker Chris Nicholson Price - all friends for years since shooting for People Tree – Sven, Chris and I photographed and filmed the new Po-Zu collection.

women's SS17 po-zu.com/collections/womens
men's SS17 po-zu.com/collections/mens

Like an earthworm…

Footwear marketing gets you crawling on the floor.  Unlike photographing clothing, your angle changes.  I love this new perspective.  Although my organic clothes get filthy more quickly as I clean the studio floor with my body.  I feel like an earth worm (and as many of you know, as an advocate for organic cotton, I am a great fan of earth worms!) I digress..  It is fun shooting Po-Zu shoes and thinking about the Portuguese craftsmen and women I saw making them just weeks before and the care that has gone into every material and stitch.

It’s great working with Sven, the Founder at Po-Zu, he’s very creative and a real social entrepreneur with a razor sharp eye for detail and I know how thrilling it is to see the products that you designed and then photograph them.  This collection he developed a new cup sole made out of natural rubber,  sustainable materials such as Pinatex, Cork and organic cotton into the Ello, a feminine range of Audrey Hepburn style pumps for women and the cool Sneak for men.  I get the impression that AS he is shooting he is designing the next, next, next collection.  For me, with our lovely new marketing exec Kate; Chris and Andie, we are excited to shoot using clothing from other ethical fashion brands like: Maharishi, People Tree, Thought, Hiut Denim and Monkee Jeans and bring the shoes to life for you.

 


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