February 06, 2020

Po-Zu working with charitable organisation In Kind Direct

We are super proud to be working with charitable organisation In Kind Direct. To tell you more, we asked Charlotte Walshe, Head of Charity Partnerships, to share an update with our followers and customers:



Charlotte writes:

Here at In Kind Direct we’ve been delighted to work with Po-Zu since summer 2018 to bring great quality footwear to those who need it the most. 

Founded by HRH The Prince of Wales in 1996, In Kind Direct distributes new consumer goods donated by generous companies to a diverse network of UK charitable organisations, including homeless shelters, community groups, women’s refuges, disability charities. We believe everyone should have access to life’s essentials and that no usable product should go to waste. 

Last month, Po-Zu made their largest donation yet, with over 500 pairs of brand-new, vegan trainers. With the cold season in full swing, this is perfect timing for our growing network who support thousands of people and communities all year round.

Po-Zu’s latest diverse donation will go a long way to support people to keep comfortable during the winter months and help the families being supported to focus their often limited resources on keeping warm and eating well.

So far, 59 charitable organisations have benefited from Po-Zu’s first two donations. From a homeless shelter in Glasgow all the way to a Cornish educational charity - and everything in between - these shoes have made a big impact already.

For example, 10 disability support charities have received Po-Zu shoes in the last year through In Kind Direct, one of which is Bolton based self-help group, Good Companions. The group is run by volunteers and beneficiaries who meet and work together at a community allotment to combat social isolation and build independence skills.

At In Kind Direct we’re passionate about reducing the burden on the environment and reducing waste, so it’s been a pleasure to work with a small company like Po-Zu with sustainability at its core. 

Po-Zu’s donation has been received and sorted at our Shropshire-based warehouse and is now prepared to be sent out - straight to charities’ doors!

Every product donation received to our warehouse is unpacked, assessed and readied for sending out to our network where it can do the most good.

"This time of the year is about newness in the retail cycle. After coming out of the sale period, we have to make way for new styles. It's really uplifting to see our shoes being worn and being brought to life rather than sitting in a warehouse. I'm very happy that our donation supports this worthy cause."

- Sven Segal, Po-Zu Founder



  • Find out more about In Kind Direct here
  • Shop the Po-Zu women's and men's collection