We tend to announce to the world our personal New Year resolutions in order to boost our self-esteem by transforming cowardness into courageousness, yet this year it feels rather different as our personal goals have somehow shifted towards being global, from ego to eco.
It’s been hard to ignore Prince Charles’s heartfelt reflection in the press about his fears to hand on an increasingly dysfunctional world to our grandchildren…
We thought the Prince might have watched this viral (perhaps no coincidence it was released on the last day of the Mayan’s calendar); a brief history of human regression, finely animated and cut by Steve Cutts in deep dark humor.
It’s dead clear that there is no room for disrespect and arrogant behavior in our fragile ecosystem as it collapses beneath our feet. No more sweeping under the carpet either my friend, it’s time to clean up our mountainous mess.
Here at Po-Zu we have been thinking hard how to improve our product further while reducing our impact on the environment at the same time. We have big plans this year such as making our shoes even more high-grade and exceedingly durable/ reparable, yet still made from biodegradable components. Look out this autumn for our Prestige Collection (literally ‘smart’). We also have great hopes of substantially increasing our contribution to environmental charities this year.
Last but not least we have just joined the Climate Revolution launched recently by Vivienne Westwood and Lush cosmetics; check it out and please feel free to join too- http://climaterevolution.org.uk/
We love their SHOP LESS - KISS MORE motto, and more than happy to live by it :)