Going luxury is a new phase in our brand evolution; a transition almost as radical as introducing outdoor shoes a year after launching Po-Zu as an indoor slipper back in 2006.
We once thought that luxury products strongly conflict with an eco friendly lifestyle, just by being an unnecessary indulgence that we could all live perfectly well without. There are however certain values in luxury that we feel rather comfortable being associated with, such as high quality, high comfort, high level of design and craftsmanship.
It may not always be the case, but for us luxury equals excellence. Making a product to the highest possible standards has always been our goal, but perhaps casual shoes could never be considered luxury no matter how well they are made, it’s more about the styling!
And that’s where our marvelous collaborator artist Michel Tcherevkoff comes in, to deliver the visual wow-effect we’ve been missing all along.
Ecoluxe London, launched by Miriam González Durántez - in September 2010, is a not-for-profit organisation promoting sustainable luxury.
The exhibition opens on the 16th/17th of September 2012 (Sunday 12:30pm-8pm and Monday 9am-8pm) at London’s Kingsway Hall Hotel, 66 Queen Anne Street, Covent Garden.
Check out Ecoluxe blog about our shoe fleur collaboration
If you are interested to visit the exhibition please RSVP to