June 07, 2012

Shoe Fleur collaboration

We are delighted to introduce you to the inspirational artist and designer behind our upcoming collaboration for Spring-Summer 2013-

Michel Tcherevkoff is a conceptual photographer who began designing and sculpting footwear from flowers and plants when he noticed a resemblance between a leaf he had photographed and a woman's shoe. In 2008 Michel launched the book Shoe Fleur: A Footwear Fantasy, alongside an exhibition of his prints at the Museum of Arts and Design in New York during Fashion Week.

 Check out this video where Michel talks about his work

Shoe Fleur: The Beginning from Michel Tcherevkoff on Vimeo.


We are thrilled to be the first to turn Michel’s ingenious floral designs into wearable art, and are looking forward to launching this exciting collaboration at the Ethical Fashion Show in Berlin next month!