Why are we wearing our clothes inside out? It isn’t (this time) because we got dressed half-asleep this morning. Instead it is to take part in a campaign organised by Fashion Revolution Day called ‘Inside Out’.
Fashion Revolution Day will be held on 24 April this year. On this day last year, 1133 people were killed when the Rana Plaza garment factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering as a direct result of our fashion supply chain.
The organisers of Fashion Revolution Day want us all to get involved in asking where and how our clothes were made. If brands can see that we, the people who buy their clothes, care that our clothes are made in a fair and ethical way, then it will encourage those brands who still need to make improvements to the working conditions of their workers to do so.
It’s easy and fun to take part and help to change the fashion industry for the better. All you need to do is take a picture of yourself wearing an item of clothing inside out, and then ask the brand where and how it was made. You could email the company, and/or tweet them, post a message on their Facebook page or share your picture on Instagram. You can make a video too if you like. If and when you do you hear back from the company, then please share what they said with Fashion Revolution, along with your picture. Full details on how to take part are on the Fashion Revolution website.
At Po-Zu, this is an issue close to our hearts. Sven Segal, the founder of Po-Zu, used to work as a shoe designer for mainstream brands and saw for himself the exploitive conditions that his shoe designs were being made in. This was one of the main reasons that led him to setting up Po-Zu (along with the desire to make the comfiest shoes ever). You can see for yourself how Po-Zu shoes are made with love and care in Portugal by people who enjoy their jobs and are proud of the shoes they make in this video.
So what about our inside-out clothes? Cecilia has tweeted M&S about her shirt but they couldn’t provide an answer (see above pic). Our intern Ambah tweeted ASOS to ask for more information about her dress and is waiting for their response. Sven has tweeted H&M to ask where in Bangladesh his organic t-shirt was made as he is anxious to know if it was made in Rana Plaza, but no answer from them either.
Here at Po-Zu we are going to be turning more of our clothes #insideout over the coming weeks and sharing back what we've heard from the brands on Facebook and Twitter. Let us know how you are getting on too – together we can turn the fashion world inside out for good.